Along with posters, we would place glass frames in public spaces that would be looking at a line. These could be places like airports and concert lines.
American Express: Live in The Express Lane
We wanted to portray AMEX as the tool to elevate your life experiences, with the unmatched benefits.
Art Direction: Mackenna Maguire
Copy: Derin Kavalcioglu
Strategist: Aryaman Srimal