Spotify: B-Side
Our submission for the Future Lions 2024 competition. The brief asked us to show how Spotify can spread positivity by using technology to bring listeners closer to the creators and communities they love by introducing a new feature to Spotify. Our new feature is called B-Side. B-Side is for your alter-ego, where anything can happen without affecting your 'normal' Spotify page.
Art Direction: Mackenna Maguire, Mariia Deminaa, Tak Morshuis
Copy/Video Editor: Derin Kavalcioglu
Strategy: Aryaman Srimal, Kareena Pinto